Experience

Content Designer | Ux Writer | Design Leader

Crafting intuitive, AI-first product experiences at scale. 10+ years designing end-to-end flows, evolving design systems, and shaping design culture at TikTok and Indeed. Shipped 100+ features and products, simplified complex workflows, and drove measurable adoption in global markets.

TikTok

Lead Content Designer, TikTok Ads Manager

Highlights

Impact at scale: Shipped 100+ features and products across TikTok Ads Manager, driving measurable adoption in 40+ markets.

AI-first design: Launched 2 new ad creation flows incorporating AI-generated content and TikTok creator posts, significantly expanding advertisers’ creative assets. One resulted in $25M in revenue in its first quarter.

Simplification: Designed a streamlined flow for new advertisers that reduced drop-off by 7–16% and increased ad submission rate by 11%.

Innovation: Shaped the advertiser experience for TikTok Minis and improved Market Scope, a tool for full-funnel performance insights.

Systems: Contributed content guidelines to the Keystone Design System and managed the content design review program for the Monetization team.

Leadership: Mentored 2 new content designers and received 2 Inspire Awards in the first year.

Indeed

UX Content Design Director
(promoted from Content Design Manager and Sr. Content Designer)

Highlights

Practice building: Built and scaled the content design function for Indeed’s employer group, growing the team from 1 to 13 designers. Created engagement programs, frameworks, and guidelines still in use today.

Content systems: Authored the UX Content Design Playbook and contributed to Indeed’s design system guidelines.

Design impact:

Led error message audit and rewrite, improving clarity and driving an estimated $7.8M annual revenue lift.
Directed a voice and tone audit across the business unit, aligning teams on consistent brand expression.
Defined content strategies for critical employer flows (job posting, monetization, trust & safety).

Leadership: Mentored managers and ICs, evangelized content design practices, and partnered with PMs and designers to translate product objectives into coherent user experiences.

Outbound Engine

Content Strategy Manager

Highlights

Team and systems:

Led content strategy and scaled production across 19 industries for a fast-growing SaaS company.
Built a content team of 4 editors and 11 freelancers; established scalable editorial processes for planning, writing, QA, and publication.

Product expansion: Launched 13 new verticals (tripling offerings) and created new content products that grew customer adoption.

Efficiency and quality: Reduced editorial errors through process design and quality checks.

Recognition: Named Marketing Employee of the Year for creating a scalable, repeatable content production model.

LIVESTRONG Foundation

Managing Editor

Highlights

Voice and guidelines: Shaped the Foundation’s voice, writing for both the brand and CEO; developed style/voice standards adopted across the organization.

Campaigns and storytelling: Led editorial strategy across national marketing campaigns, publications, donor communications, advocacy, educational materials, and events.

Editorial leadership: Launched and managed LIVESTRONG Quarterly (Pearl Award winner for Best New Magazine and Best Overall Design); supervised 5–20 freelance writers and editors.

Recognition: Won Gold Communicator Award and Silver Addy Award for creative excellence.