Moon Phase Media

Problems:

• Due to multiple experiments a product team had conducted in a major employer flow, errors were interfering with users completing their tasks. 
• There were no existing guidelines for creating consistent error messages.

Solutions:

• Collaborated with a Senior UX Developer and Senior UX Designer to audit error messages and understand what triggered them.
• I rewrote vague error messages to make them actionable.
• In collaboration with  my developer and design partner, convinced our product manager to run a comprehensive test with the new error messages.
• I created a set of guidelines others could use when drafting error messages.

Outcomes:

• $7.8 million annual revenue impact directly tied to the new, rewritten error messages.
• I created a set of guidelines (including defining types of errors and best practices for writing them) others could use when drafting error messages, which were then adopted for the Design System for all of Indeed.
• Other managers used these results to show the impact of content design to help staff their teams.
• Wrote a blog article about this for Indeed.Design.
• Won the inaugural SMB Way Award for my work.

What my teammates had to say about my work:

“Yvonne has had a clear and positive impact on the team. Yvonne often initiates collaboration on updates to leadership, as well as oversees copy related resourcing and efforts for our work.  In terms of product and business impact, Yvonne championed improving our user experience via copy guidelines and changes.  She created guidelines and also had a stat-sig $7.8M annual revenue impact from her test of rewriting all the validation error messages for new and existing job posters on Indeed.”

– Product Manager

“Yvonne also demonstrated her expertise and influence by sharing her revenue-boosting work on error messages with me and other content designers. I was able to cite her valuable data in a presentation to our Enterprise Product VP to demonstrate the value of content design. Yvonne’s blog post on this work further extends her influence outside of Indeed, to the rest of the industry.”

– UX Content Design Manager