The TikTok UX team had developed visual guidelines for new UX experiences (NUX), but we didn’t have content guidelines for them when I joined the team.
Problem
The lack of content guidance resulted in inconsistent experiences for our users and extra work for content designers.
Solutions
I developed content guidelines for NUX. Then I solicited feedback from members of the content design team to refine and improve the guidelines.
Outcomes
I worked with our Design Systems team to get the guidelines adopted into our Keystone design system.
What my team said
“Excited to share the updated new user+ feature framework, which now includes more components to support both new user and feature experiences, a refined definition of each, and clearer basic usage guidelines. A big thanks to our CD, Yvonne Stull, for providing robust content rules.”
Moon Phase Media 