As the lead content designer for TikTok Ads Manager, I created foundational messaging that explained Content Suite’s value and purpose: giving advertisers easy and automated access to authentic user-generated content they could use as ads to amplify their brand.
Problems
Authentic, creator-driven content performs best on TikTok, but finding that content was a time-consuming and fragmented process for advertisers.
Advertisers had to manually search TikTok for brand mentions, find suitable videos, track down each creator, request authorization to use the video as an ad, and manage approvals using different tools and channels.
This created more work for TikTok advertisers and slowed down the launch of their campaigns.
Solutions
I wrote all content for the launch of Content Suite in TikTok Ads Manager. This included core product descriptions, empty states, error messages, search and filtering guidance, and one-click authorization messaging.
I aligned messaging and terminology across TikTok One, TikTok Ads Manager, and the Creator Marketplace so advertisers experience a unified ecosystem.
Outcomes
We launched an MVP, which resulted in significant revenue in the first quarter and more than triple the revenue the quarter after launch.
We created a unified platform where brands and creators can collaborate and measure real business impact, which includes payouts for creators and business results for brands.
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Top clients started consistently spending 40-70% of their ad budget on Content Suite.
As part of the Content Suite team, I was recognized with two Inspire Awards, one in Q2 2025 and one in Q3 2025.
What my team said
“It’s been a pleasure working with Yvonne. She’s easy to work with, understands priorities well, and consistently delivers on time. She brings a positive attitude to every interaction and is a great team player, which makes collaboration smooth and enjoyable.”
Moon Phase Media 